Health Empowerment Campaign

At Familias en Acción we have developed a commercial campaign to empower Latinos through active involvement in their health care. These are short video messages in Spanish that promote skills for the Latino patient. We hope that these videos will further encourage the Latino community members to engage with their health care providers and to feel prepared for their appointments. Education is the key to empowerment. 



Part 1: Preparing for the Doctor

We have prepared a short video to teach the community how to prepare for the doctor's visit. This preparation includes: documenting the clinic location, appointment time, and medications, as well as bringing the correct identification along to the appointment. Also, that the patient brings a family member or friend to an appointment for support. 




Part 2: Doctor's Visit

The second part of the campaign includes tips for what the Latino patient should do during the appointment. The key message is for patients to understand and ask questions regarding their medical condition, treatment plan, and medications. The doctor's visit can be confusing and overwhelming. Language, cultural, and literacy barriers only add to this confusion. Familias en Acción recommends that Patient Navigators attend appointments as necessary to bridge the gaps in communication between patient and provider.